Unisa Courses in Marketing Management

The University of South Africa (Unisa) offers a comprehensive selection of courses in Marketing Management, catering to various academic needs and career goals.

Whether you’re a working professional seeking to enhance your skillset or a recent graduate aiming to enter the marketing field, Unisa provides a flexible and recognized learning way.

Unisa Marketing Management Courses Offered

Unisa offers two primary qualifications in Marketing Management:

1. Diploma in Marketing Management (98202): This three-year program provides a strong foundation in marketing principles, theories, and practices. It equips graduates with the ability to manage core marketing functions, analyze markets, develop marketing strategies, and implement effective marketing campaigns. The curriculum covers areas like consumer behavior, market research, product development, pricing strategies, and promotional channels.
2. Bachelor of Commerce in Marketing Management (98301 – MKT): This three-year degree (360 credits, NQF level 7) goes deeper into marketing concepts than the Diploma. It emphasizes critical thinking, research skills, and strategic marketing decision-making. Graduates acquire expertise in areas like brand management, digital marketing, marketing analytics, and international marketing. Additionally, the program equips them with the necessary skills to contribute significantly to an organization’s success.

Unisa also offers a Programme in Marketing Management (71765).

This is a shorter, two-semester program designed for lower to middle-level marketing professionals who want to expand their marketing knowledge and refine their skills.

Admission Requirements for Unisa Marketing Management Courses

The admission requirements for Unisa Marketing Management courses vary slightly depending on the qualification you choose.

Here’s a general guideline:

1. Diploma in Marketing Management: An NSC with diploma endorsement, with at least 50% in the language of teaching and learning and 40% in Mathematics (or 70% in Mathematical Literacy), or a higher certificate from the College of Economic and Management Sciences.
2. Bachelor of Commerce in Marketing Management: You’ll need an NSC with degree endorsement, with at least 50% in the language of teaching and learning and 50% in Mathematics, or a completed higher certificate or diploma in the College of Economic and Management Sciences.
3. Programme in Marketing Management: Applicants without a National Senior Certificate can apply with written proof of at least two years’ working experience in marketing or sales.

Career Opportunities with a Unisa Marketing Management Qualification

A qualification in Marketing Management from Unisa opens doors to a wide range of exciting career prospects in various industries.

These are some potential career paths:

1. Marketing Manager
2. Brand Manager
3. Product Marketing Specialist
4. Digital Marketing Specialist
5. Social Media Marketing Manager
6. Market Research Analyst
7. Public Relations Specialist
8. Sales Manager

With additional qualifications or experience, you could also pursue leadership positions like Marketing Director, Chief Marketing Officer, or even venture into marketing consulting.

How long are the Unisa marketing management programs?

The program duration varies:

1. Diploma in Marketing Management: 360 credits, which takes at least three years with a full load. You have up to 8 years to finish.
2. Bachelor of Commerce in Marketing Management: 360 credits, which takes at least three years with a full load. You have up to 8 years to finish.
3. Programme in Marketing Management: Two semesters of part-time study.

Can I study Unisa’s marketing management programs online?

Yes. Unisa is renowned for its flexible distance learning model.

All the Unisa marketing management programs can be completed through online learning, making them highly accessible for individuals with busy schedules or geographical constraints.

What are the course fees for Unisa’s marketing programs?

Course fees are subject to change, so it’s advisable to consult the Unisa website for the most up-to-date information. 

Generally, Unisa fees are known for being affordable compared to other universities in South Africa.

Can I study Unisa’s marketing management courses part-time?

Unisa’s distance learning model allows for flexible study options.

Unisa has no full-time classes. You choose how many modules to take each semester (up to 60 credits), so you can study the Diploma or the degree part-time. The Programme in Marketing Management is also aimed at working professionals.